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• 807095 type NewsArticle news.
• 807095 isDefinedBy 807095 news.
• 807095 description "Gent profileert zich als rebels én romantisch. De focus verbreedt opnieuw van binnenlands naar internationaal toerisme. " news.
• 807095 identifier "807095" news.
• 807095 image 389210-210413_ToerismeVL_GENT_1duo-2240_SBOX-3e1095-original-1619685540.jpg news.
• 807095 inLanguage "nl" news.
• 807095 isPartOf 615 news.
• 807095 isPartOf 629 news.
• 807095 url nieuwe-campagne-zet-gent-weer-op-radar-als-toeristische-topbestemming news.
• 807095 accountablePerson 43712 news.
• 807095 dateModified "2021-05-03T13:45:33+00:00" news.
• 807095 datePublished "2021-05-03T13:20:01+00:00" news.
• 807095 headline "Nieuwe campagne zet Gent weer op radar als toeristische topbestemming" news.
• 807095 sourceOrganization 1ae5779b-f689-e111-a140-0050569826fc news.
• 807095 articleBody " <div class="paragraph paragraph--type--image paragraph--view-mode--full"> <div class="image-gallery--wrapper single"> <div class="image-gallery js-lightbox"> <a href="https://stad.gent/sites/default/files/styles/gallery_full/public/media/images/389210-210413_ToerismeVL_GENT_1duo-2240_SBOX-3e1095-original-1619685540.jpg?itok=-NawYnMB" class="gallery-link" aria-describedby="image-gallery__open-gallery" > <figure> <picture> <source srcset="/sites/default/files/styles/wide_l/public/media/images/389210-210413_ToerismeVL_GENT_1duo-2240_SBOX-3e1095-original-1619685540.jpg?itok=RHpBfzpH 1x, /sites/default/files/styles/wide_l_x2/public/media/images/389210-210413_ToerismeVL_GENT_1duo-2240_SBOX-3e1095-original-1619685540.jpg?itok=4CxdzrvU 2x" media="(min-width: 1680px)" type="image/jpeg" width="655" height="437"/> <source srcset="/sites/default/files/styles/wide_l/public/media/images/389210-210413_ToerismeVL_GENT_1duo-2240_SBOX-3e1095-original-1619685540.jpg?itok=RHpBfzpH 1x, /sites/default/files/styles/wide_l_x2/public/media/images/389210-210413_ToerismeVL_GENT_1duo-2240_SBOX-3e1095-original-1619685540.jpg?itok=4CxdzrvU 2x" media="all and (min-width: 960px) and (max-width: 1679.9px)" type="image/jpeg" width="655" height="437"/> <source srcset="/sites/default/files/styles/wide_xxl/public/media/images/389210-210413_ToerismeVL_GENT_1duo-2240_SBOX-3e1095-original-1619685540.jpg?itok=_dz7FvtQ 1x, /sites/default/files/styles/wide_xxl_x2/public/media/images/389210-210413_ToerismeVL_GENT_1duo-2240_SBOX-3e1095-original-1619685540.jpg?itok=KbnTJVtc 2x" media="all and (min-width: 768px) and (max-width: 959.9px)" type="image/jpeg" width="920" height="614"/> <source srcset="/sites/default/files/styles/wide_xl/public/media/images/389210-210413_ToerismeVL_GENT_1duo-2240_SBOX-3e1095-original-1619685540.jpg?itok=I4C8ud_7 1x, /sites/default/files/styles/wide_xl_x2/public/media/images/389210-210413_ToerismeVL_GENT_1duo-2240_SBOX-3e1095-original-1619685540.jpg?itok=JNL2LyRa 2x" media="all and (min-width: 576px) and (max-width: 767.9px)" type="image/jpeg" width="727" height="485"/> <source srcset="/sites/default/files/styles/wide_m/public/media/images/389210-210413_ToerismeVL_GENT_1duo-2240_SBOX-3e1095-original-1619685540.jpg?itok=vVazogJX 1x, /sites/default/files/styles/wide_m_x2/public/media/images/389210-210413_ToerismeVL_GENT_1duo-2240_SBOX-3e1095-original-1619685540.jpg?itok=kepsrCcc 2x" media="all and (max-width: 575.9px)" type="image/jpeg" width="575" height="384"/> <img loading="lazy" src="/sites/default/files/styles/wide_xxl_x2/public/media/images/389210-210413_ToerismeVL_GENT_1duo-2240_SBOX-3e1095-original-1619685540.jpg?itok=KbnTJVtc" width="1840" height="1227" alt="Een van de beelden van de nieuwe campagne" title="Een van de beelden van de nieuwe campagne" /> </picture> </figure> </a> </div> </div> </div> <div class="paragraph paragraph--type--text paragraph--view-mode--full"> <div class="img-wrapper"></div><p><strong>Toerisme Vlaanderen start samen met de Vlaamse kunststeden een meerjarige, internationale campagne om Gent, Antwerpen, Brugge, Leuven en Mechelen in de kijker te zetten. Gent profileert zich daarin als rebels én romantisch. De focus verbreedt opnieuw van binnenlands naar internationaal toerisme. </strong></p><h2>Knipoog naar Londen en Parijs</h2><p>Met de campagne profileren de Vlaamse kunststeden zich in het buitenland opnieuw als toeristische topbestemming, met de nadruk op de voordelen van een uniek imago buiten de gebaande paden. In de eerste campagnebeelden (zie foto) vergelijkt Gent zich met een knipoog met steden zoals Parijs en London. Gent zet zich in de markt als rebels én romantisch, onder meer via de webpagina's <a href="https://visit.gent.be/nl/gent-leeft-dag-en-nacht" target="_blank" rel="noopener noreferrer">Gent leeft, dag en nacht</a> en <a href="https://visit.gent.be/nl/goed-om-weten/praktische-info/inspiratie/gent-deux-romantisch-citytrippen" target="_blank" rel="noopener noreferrer">Gent met z'n tweetjes: romantisch citytrippen</a>. </p> </div> <div class="quote-wrapper"> <div class="quote"> <blockquote> <div class="content"> <p> De Vlaamse kunststeden en Toerisme Vlaanderen werken opnieuw zeer goed samen aan de relance met deze nieuwe campagne gericht op het buitenland. We presenteren ons op een ludieke manier als alternatief voor de grote jongens. Een stad moet geen miljoenen inwoners hebben om een topbestemming te zijn, toch? Dat bewijzen wij elke dag opnieuw. </p> </div> <footer> Bram Van Braeckevelt, schepen van Toerisme en voorzitter vzw Vlaamse Kunststeden </footer> </blockquote> </div> </div> <div class="paragraph paragraph--type--image paragraph--view-mode--full"> <div class="image-gallery--wrapper multiple"> <ul class="image-gallery js-lightbox"> <li> <a href="https://stad.gent/sites/default/files/styles/gallery_full/public/media/images/389740-210426_Keyvisuals_steden_gent%25201-5c25c6-original-1620044252.jpg?itok=OiPqHTeQ" class="gallery-link" aria-describedby="image-gallery__open-gallery" > <figure><div class="image-wrapper" data-ratio="8:5"><picture><source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/389740-210426_Keyvisuals_steden_gent%25201-5c25c6-original-1620044252.jpg?itok=FOJFUEhF 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/389740-210426_Keyvisuals_steden_gent%25201-5c25c6-original-1620044252.jpg?itok=R0a46Cxv 2x" media="(min-width: 1680px)" type="image/jpeg" width="575" height="360"/><source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/389740-210426_Keyvisuals_steden_gent%25201-5c25c6-original-1620044252.jpg?itok=FOJFUEhF 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/389740-210426_Keyvisuals_steden_gent%25201-5c25c6-original-1620044252.jpg?itok=R0a46Cxv 2x" media="all and (min-width: 960px) and (max-width: 1679.9px)" type="image/jpeg" width="575" height="360"/><source srcset="/sites/default/files/styles/landscape_8_5_sm/public/media/images/389740-210426_Keyvisuals_steden_gent%25201-5c25c6-original-1620044252.jpg?itok=I9AwUiP1 1x, /sites/default/files/styles/landscape_8_5_sm_x2/public/media/images/389740-210426_Keyvisuals_steden_gent%25201-5c25c6-original-1620044252.jpg?itok=PjmPLV_B 2x" media="all and (min-width: 768px) and (max-width: 959.9px)" type="image/jpeg" width="445" height="279"/><source srcset="/sites/default/files/styles/landscape_8_5_xs/public/media/images/389740-210426_Keyvisuals_steden_gent%25201-5c25c6-original-1620044252.jpg?itok=59yVsyN- 1x, /sites/default/files/styles/landscape_8_5_xs_x2/public/media/images/389740-210426_Keyvisuals_steden_gent%25201-5c25c6-original-1620044252.jpg?itok=98wagvob 2x" media="all and (min-width: 576px) and (max-width: 767.9px)" type="image/jpeg" width="350" height="219"/><source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/389740-210426_Keyvisuals_steden_gent%25201-5c25c6-original-1620044252.jpg?itok=FOJFUEhF 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/389740-210426_Keyvisuals_steden_gent%25201-5c25c6-original-1620044252.jpg?itok=R0a46Cxv 2x" media="all and (max-width: 575.9px)" type="image/jpeg" width="575" height="360"/><img loading="lazy" src="/sites/default/files/styles/landscape_8_5_m_x2/public/media/images/389740-210426_Keyvisuals_steden_gent%25201-5c25c6-original-1620044252.jpg?itok=R0a46Cxv" width="1150" height="720" alt="210413_ToerismeVL_GENT_3-2774_SBOX" title="210413_ToerismeVL_GENT_3-2774_SBOX" /></picture></div></figure></a> </li> <li> <a href="https://stad.gent/sites/default/files/styles/gallery_full/public/media/images/389739-210413_ToerismeVL_GENT_2-2389_SBOX-d4ea19-original-1620044252.jpg?itok=4gKd_9ra" class="gallery-link" aria-describedby="image-gallery__open-gallery" > <figure><div class="image-wrapper" data-ratio="8:5"><picture><source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/389739-210413_ToerismeVL_GENT_2-2389_SBOX-d4ea19-original-1620044252.jpg?itok=esFQe6gO 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/389739-210413_ToerismeVL_GENT_2-2389_SBOX-d4ea19-original-1620044252.jpg?itok=tYe_0SO3 2x" media="(min-width: 1680px)" type="image/jpeg" width="575" height="360"/><source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/389739-210413_ToerismeVL_GENT_2-2389_SBOX-d4ea19-original-1620044252.jpg?itok=esFQe6gO 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/389739-210413_ToerismeVL_GENT_2-2389_SBOX-d4ea19-original-1620044252.jpg?itok=tYe_0SO3 2x" media="all and (min-width: 960px) and (max-width: 1679.9px)" type="image/jpeg" width="575" height="360"/><source srcset="/sites/default/files/styles/landscape_8_5_sm/public/media/images/389739-210413_ToerismeVL_GENT_2-2389_SBOX-d4ea19-original-1620044252.jpg?itok=Qny3OrwG 1x, /sites/default/files/styles/landscape_8_5_sm_x2/public/media/images/389739-210413_ToerismeVL_GENT_2-2389_SBOX-d4ea19-original-1620044252.jpg?itok=43jIxStl 2x" media="all and (min-width: 768px) and (max-width: 959.9px)" type="image/jpeg" width="445" height="279"/><source srcset="/sites/default/files/styles/landscape_8_5_xs/public/media/images/389739-210413_ToerismeVL_GENT_2-2389_SBOX-d4ea19-original-1620044252.jpg?itok=JV2cL9Ku 1x, /sites/default/files/styles/landscape_8_5_xs_x2/public/media/images/389739-210413_ToerismeVL_GENT_2-2389_SBOX-d4ea19-original-1620044252.jpg?itok=x-lHyVAm 2x" media="all and (min-width: 576px) and (max-width: 767.9px)" type="image/jpeg" width="350" height="219"/><source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/389739-210413_ToerismeVL_GENT_2-2389_SBOX-d4ea19-original-1620044252.jpg?itok=esFQe6gO 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/389739-210413_ToerismeVL_GENT_2-2389_SBOX-d4ea19-original-1620044252.jpg?itok=tYe_0SO3 2x" media="all and (max-width: 575.9px)" type="image/jpeg" width="575" height="360"/><img loading="lazy" src="/sites/default/files/styles/landscape_8_5_m_x2/public/media/images/389739-210413_ToerismeVL_GENT_2-2389_SBOX-d4ea19-original-1620044252.jpg?itok=tYe_0SO3" width="1150" height="720" alt="210413_ToerismeVL_GENT_3-2774_SBOX" title="210413_ToerismeVL_GENT_3-2774_SBOX" /></picture></div></figure></a> </li> <li> <a href="https://stad.gent/sites/default/files/styles/gallery_full/public/media/images/389738-210413_ToerismeVL_GENT_3-2774_SBOX-7d997f-original-1620044252.jpg?itok=jxkhws7O" class="gallery-link" aria-describedby="image-gallery__open-gallery" > <figure><div class="image-wrapper" data-ratio="8:5"><picture><source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/389738-210413_ToerismeVL_GENT_3-2774_SBOX-7d997f-original-1620044252.jpg?itok=8H2f2jcO 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/389738-210413_ToerismeVL_GENT_3-2774_SBOX-7d997f-original-1620044252.jpg?itok=8b-PSd9q 2x" media="(min-width: 1680px)" type="image/jpeg" width="575" height="360"/><source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/389738-210413_ToerismeVL_GENT_3-2774_SBOX-7d997f-original-1620044252.jpg?itok=8H2f2jcO 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/389738-210413_ToerismeVL_GENT_3-2774_SBOX-7d997f-original-1620044252.jpg?itok=8b-PSd9q 2x" media="all and (min-width: 960px) and (max-width: 1679.9px)" type="image/jpeg" width="575" height="360"/><source srcset="/sites/default/files/styles/landscape_8_5_sm/public/media/images/389738-210413_ToerismeVL_GENT_3-2774_SBOX-7d997f-original-1620044252.jpg?itok=OyJja0kG 1x, /sites/default/files/styles/landscape_8_5_sm_x2/public/media/images/389738-210413_ToerismeVL_GENT_3-2774_SBOX-7d997f-original-1620044252.jpg?itok=qOYfiOW0 2x" media="all and (min-width: 768px) and (max-width: 959.9px)" type="image/jpeg" width="445" height="279"/><source srcset="/sites/default/files/styles/landscape_8_5_xs/public/media/images/389738-210413_ToerismeVL_GENT_3-2774_SBOX-7d997f-original-1620044252.jpg?itok=5kU_eG62 1x, /sites/default/files/styles/landscape_8_5_xs_x2/public/media/images/389738-210413_ToerismeVL_GENT_3-2774_SBOX-7d997f-original-1620044252.jpg?itok=ypET7tSr 2x" media="all and (min-width: 576px) and (max-width: 767.9px)" type="image/jpeg" width="350" height="219"/><source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/389738-210413_ToerismeVL_GENT_3-2774_SBOX-7d997f-original-1620044252.jpg?itok=8H2f2jcO 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/389738-210413_ToerismeVL_GENT_3-2774_SBOX-7d997f-original-1620044252.jpg?itok=8b-PSd9q 2x" media="all and (max-width: 575.9px)" type="image/jpeg" width="575" height="360"/><img loading="lazy" src="/sites/default/files/styles/landscape_8_5_m_x2/public/media/images/389738-210413_ToerismeVL_GENT_3-2774_SBOX-7d997f-original-1620044252.jpg?itok=8b-PSd9q" width="1150" height="720" alt="210413_ToerismeVL_GENT_3-2774_SBOX" title="210413_ToerismeVL_GENT_3-2774_SBOX" /></picture></div></figure></a> </li> <li class="image-gallery__show-more"> <div class="show-more__content"> <span class="show-more__total">3</span> <span>Show all photos <i class="icon-fullscreen-enter" aria-hidden="true"></i> </span> </div> </li> </ul> </div> </div> <div class="paragraph paragraph--type--text paragraph--view-mode--full"> <div> </div> <h2>Andere campagnes lopen door</h2> <p>Naast deze gezamenlijke campagne blijft VisitGent ook zelf hard werken aan het gericht bereiken en overtuigen van toeristen. Huidige campagnes zoals <a href="https://www.instagram.com/stories/highlights/18094597429231129/">Ghent Without You</a> en het nieuwe <a href="https://visit.gent.be/sites/default/files/media/doc/2021-04/Use%20It%20Plan%20Gent%202021.pdf">USE-ITplan</a> houden tijdens de coronatijd onze Arteveldestad bovenaan het wenslijstje van potentiële bezoekers ‘voor als het weer mag’. Afhankelijk van de situatie per land worden deze digitale campagnes verder uitgebreid om citytrippers te overtuigen om voor Gent kiezen en een verblijf te boeken.</p> </div> " news.
• 807095 page 807095 news.