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• 833002 type NewsArticle news.
• 833002 isDefinedBy 833002 news.
• 833002 subject "https://stad.gent/en/node/3160" news.
• 833002 description "De boodschap van de campagne is duidelijk: de handelszaken blijven bereikbaar, ook tijdens de werken. " news.
• 833002 identifier "833002" news.
• 833002 image 677579-petercelleas_niettestoppenbijhetshoppen-1-c74527-original-1780040002.jpg news.
• 833002 inLanguage "nl" news.
• 833002 isPartOf 615 news.
• 833002 isPartOf 629 news.
• 833002 url niet-te-stoppen-bij-het-shoppen-handelszaken-petercelle-blijven-bereikbaar news.
• 833002 accountablePerson 21641 news.
• 833002 dateModified "2026-06-25T22:00:01+00:00" news.
• 833002 datePublished "2026-05-29T08:00:00+00:00" news.
• 833002 headline "‘Niet te stoppen bij het shoppen’: handelszaken Petercelle-as blijven bereikbaar" news.
• 833002 sourceOrganization 1ae5779b-f689-e111-a140-0050569826fc news.
• 833002 articleBody " <div class="paragraph paragraph--type--text paragraph--view-mode--full"> <p><strong>Opvallende borden, overspanningen en nadarzeilen gidsen bezoekers naar de handelszaken op de Petercelle-as. De boodschap van de campagne is duidelijk: de handelszaken blijven bereikbaar, ook tijdens de werken. Er komen bovendien extra acties, zoals tijdens Braderie Publique.</strong></p><p>Opvallende en speelse visuals begeleiden bezoekers door de werfzone richting de handels- en horecazaken. Zo zijn er STOP-borden die veranderen in SHOP-borden en overspanningen en nadarzeilen met ludieke boodschappen. Online wordt de campagne doorgetrokken via sociale media, onder meer met video’s en verhalen van ondernemers op de Petercelle-as.</p><p>Op piekmomenten tijdens het jaar organiseert PuurGent bovendien bijkomende acties. De eerste actie staat gepland tijdens Braderie Publique, van donderdag 4 tot en met zondag 7 juni. Animatoren zullen via ludieke aansprekingen de bezoekers rond de Petercelle-as informeren dat ze er lekker kunnen ontbijten, lunchen en dineren, gezellig shoppen, enzovoort.</p> </div> <div class="quote-wrapper"> <div class="quote"> <blockquote> <div class="content"> <p> De voorbije weken is gebleken dat bezoekers nog altijd vlot de weg vinden naar Gent. Dat was ons eerste doel. Met deze nieuwe campagne willen we de bezoekers ook specifiek naar de handelaars in de werfzone leiden. Dat zullen we blijven doen gedurende de hele wegenwerken. </p> </div> <footer> Sofie Bracke, voorzitter PuurGent en schepen van Economie </footer> </blockquote> </div> </div> <div class="paragraph paragraph--type--image paragraph--view-mode--full"> <div class="image-gallery--wrapper multiple"> <ul class="image-gallery js-lightbox"> <li> <a href="https://stad.gent/sites/default/files/styles/gallery_full/public/media/images/677578-petercelleas_niettestoppenbijhetshoppen-3-5aab09-original-1780040002.jpg.webp?itok=zC2Y06YL" class="gallery-link" aria-describedby="image-gallery__open-gallery" > <figure> <div class="image-wrapper" data-ratio="8:5"> <picture> <source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/677578-petercelleas_niettestoppenbijhetshoppen-3-5aab09-original-1780040002.jpg.webp?itok=Mo35jIO3 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/677578-petercelleas_niettestoppenbijhetshoppen-3-5aab09-original-1780040002.jpg.webp?itok=0Jot1Wt_ 2x" media="(min-width: 1680px)" type="image/webp" width="575" height="360"/> <source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/677578-petercelleas_niettestoppenbijhetshoppen-3-5aab09-original-1780040002.jpg.webp?itok=Mo35jIO3 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/677578-petercelleas_niettestoppenbijhetshoppen-3-5aab09-original-1780040002.jpg.webp?itok=0Jot1Wt_ 2x" media="all and (min-width: 960px) and (max-width: 1679.9px)" type="image/webp" width="575" height="360"/> <source srcset="/sites/default/files/styles/landscape_8_5_sm/public/media/images/677578-petercelleas_niettestoppenbijhetshoppen-3-5aab09-original-1780040002.jpg.webp?itok=wQ02YPfc 1x, /sites/default/files/styles/landscape_8_5_sm_x2/public/media/images/677578-petercelleas_niettestoppenbijhetshoppen-3-5aab09-original-1780040002.jpg.webp?itok=wiDUPgPv 2x" media="all and (min-width: 768px) and (max-width: 959.9px)" type="image/webp" width="445" height="279"/> <source srcset="/sites/default/files/styles/landscape_8_5_xs/public/media/images/677578-petercelleas_niettestoppenbijhetshoppen-3-5aab09-original-1780040002.jpg.webp?itok=np4-Px_g 1x, /sites/default/files/styles/landscape_8_5_xs_x2/public/media/images/677578-petercelleas_niettestoppenbijhetshoppen-3-5aab09-original-1780040002.jpg.webp?itok=nFL6CBqp 2x" media="all and (min-width: 576px) and (max-width: 767.9px)" type="image/webp" width="350" height="219"/> <source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/677578-petercelleas_niettestoppenbijhetshoppen-3-5aab09-original-1780040002.jpg.webp?itok=Mo35jIO3 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/677578-petercelleas_niettestoppenbijhetshoppen-3-5aab09-original-1780040002.jpg.webp?itok=0Jot1Wt_ 2x" media="all and (max-width: 575.9px)" type="image/webp" width="575" height="360"/> <img loading="lazy" width="1150" height="720" src="/sites/default/files/styles/landscape_8_5_m_x2/public/media/images/677578-petercelleas_niettestoppenbijhetshoppen-3-5aab09-original-1780040002.jpg.webp?itok=0Jot1Wt_" alt="De nieuwe campagne op de Petercelle-as" title="De nieuwe campagne op de Petercelle-as" /> </picture> </div> </figure> </a> </li> <li> <a href="https://stad.gent/sites/default/files/styles/gallery_full/public/media/images/677580-petercelleas_niettestoppenbijhetshoppen-6-2c39f2-original-1780040002.jpg.webp?itok=L_kXbyFY" class="gallery-link" aria-describedby="image-gallery__open-gallery" > <figure> <div class="image-wrapper" data-ratio="8:5"> <picture> <source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/677580-petercelleas_niettestoppenbijhetshoppen-6-2c39f2-original-1780040002.jpg.webp?itok=e36lQW_v 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/677580-petercelleas_niettestoppenbijhetshoppen-6-2c39f2-original-1780040002.jpg.webp?itok=V6KzHVfP 2x" media="(min-width: 1680px)" type="image/webp" width="575" height="360"/> <source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/677580-petercelleas_niettestoppenbijhetshoppen-6-2c39f2-original-1780040002.jpg.webp?itok=e36lQW_v 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/677580-petercelleas_niettestoppenbijhetshoppen-6-2c39f2-original-1780040002.jpg.webp?itok=V6KzHVfP 2x" media="all and (min-width: 960px) and (max-width: 1679.9px)" type="image/webp" width="575" height="360"/> <source srcset="/sites/default/files/styles/landscape_8_5_sm/public/media/images/677580-petercelleas_niettestoppenbijhetshoppen-6-2c39f2-original-1780040002.jpg.webp?itok=-x3Dtpad 1x, /sites/default/files/styles/landscape_8_5_sm_x2/public/media/images/677580-petercelleas_niettestoppenbijhetshoppen-6-2c39f2-original-1780040002.jpg.webp?itok=jwAAgE2B 2x" media="all and (min-width: 768px) and (max-width: 959.9px)" type="image/webp" width="445" height="279"/> <source srcset="/sites/default/files/styles/landscape_8_5_xs/public/media/images/677580-petercelleas_niettestoppenbijhetshoppen-6-2c39f2-original-1780040002.jpg.webp?itok=20FAJVNC 1x, /sites/default/files/styles/landscape_8_5_xs_x2/public/media/images/677580-petercelleas_niettestoppenbijhetshoppen-6-2c39f2-original-1780040002.jpg.webp?itok=XI4dlw3x 2x" media="all and (min-width: 576px) and (max-width: 767.9px)" type="image/webp" width="350" height="219"/> <source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/677580-petercelleas_niettestoppenbijhetshoppen-6-2c39f2-original-1780040002.jpg.webp?itok=e36lQW_v 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/677580-petercelleas_niettestoppenbijhetshoppen-6-2c39f2-original-1780040002.jpg.webp?itok=V6KzHVfP 2x" media="all and (max-width: 575.9px)" type="image/webp" width="575" height="360"/> <img loading="lazy" width="1150" height="720" src="/sites/default/files/styles/landscape_8_5_m_x2/public/media/images/677580-petercelleas_niettestoppenbijhetshoppen-6-2c39f2-original-1780040002.jpg.webp?itok=V6KzHVfP" alt="De nieuwe campagne op de Petercelle-as" title="De nieuwe campagne op de Petercelle-as" /> </picture> </div> </figure> </a> </li> <li> <a href="https://stad.gent/sites/default/files/styles/gallery_full/public/media/images/677581-petercelleas_niettestoppenbijhetshoppen-2-410df6-original-1780040002.jpg.webp?itok=WE8mO-ur" class="gallery-link" aria-describedby="image-gallery__open-gallery" > <figure> <div class="image-wrapper" data-ratio="8:5"> <picture> <source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/677581-petercelleas_niettestoppenbijhetshoppen-2-410df6-original-1780040002.jpg.webp?itok=WQY5oXFV 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/677581-petercelleas_niettestoppenbijhetshoppen-2-410df6-original-1780040002.jpg.webp?itok=04AGR3-O 2x" media="(min-width: 1680px)" type="image/webp" width="575" height="360"/> <source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/677581-petercelleas_niettestoppenbijhetshoppen-2-410df6-original-1780040002.jpg.webp?itok=WQY5oXFV 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/677581-petercelleas_niettestoppenbijhetshoppen-2-410df6-original-1780040002.jpg.webp?itok=04AGR3-O 2x" media="all and (min-width: 960px) and (max-width: 1679.9px)" type="image/webp" width="575" height="360"/> <source srcset="/sites/default/files/styles/landscape_8_5_sm/public/media/images/677581-petercelleas_niettestoppenbijhetshoppen-2-410df6-original-1780040002.jpg.webp?itok=fy4dS-r8 1x, /sites/default/files/styles/landscape_8_5_sm_x2/public/media/images/677581-petercelleas_niettestoppenbijhetshoppen-2-410df6-original-1780040002.jpg.webp?itok=lP0LuZux 2x" media="all and (min-width: 768px) and (max-width: 959.9px)" type="image/webp" width="445" height="279"/> <source srcset="/sites/default/files/styles/landscape_8_5_xs/public/media/images/677581-petercelleas_niettestoppenbijhetshoppen-2-410df6-original-1780040002.jpg.webp?itok=VNOngogm 1x, /sites/default/files/styles/landscape_8_5_xs_x2/public/media/images/677581-petercelleas_niettestoppenbijhetshoppen-2-410df6-original-1780040002.jpg.webp?itok=O3QQnusx 2x" media="all and (min-width: 576px) and (max-width: 767.9px)" type="image/webp" width="350" height="219"/> <source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/677581-petercelleas_niettestoppenbijhetshoppen-2-410df6-original-1780040002.jpg.webp?itok=WQY5oXFV 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/677581-petercelleas_niettestoppenbijhetshoppen-2-410df6-original-1780040002.jpg.webp?itok=04AGR3-O 2x" media="all and (max-width: 575.9px)" type="image/webp" width="575" height="360"/> <img loading="lazy" width="1150" height="720" src="/sites/default/files/styles/landscape_8_5_m_x2/public/media/images/677581-petercelleas_niettestoppenbijhetshoppen-2-410df6-original-1780040002.jpg.webp?itok=04AGR3-O" alt="De nieuwe campagne op de Petercelle-as" title="De nieuwe campagne op de Petercelle-as" /> </picture> </div> </figure> </a> </li> <li> <a href="https://stad.gent/sites/default/files/styles/gallery_full/public/media/images/677582-petercelleas_niettestoppenbijhetshoppen-5-b3498c-original-1780040002.jpg.webp?itok=SsTtXTOB" class="gallery-link" aria-describedby="image-gallery__open-gallery" > <figure> <div class="image-wrapper" data-ratio="8:5"> <picture> <source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/677582-petercelleas_niettestoppenbijhetshoppen-5-b3498c-original-1780040002.jpg.webp?itok=lYA1CHMn 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/677582-petercelleas_niettestoppenbijhetshoppen-5-b3498c-original-1780040002.jpg.webp?itok=0UpNtXuS 2x" media="(min-width: 1680px)" type="image/webp" width="575" height="360"/> <source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/677582-petercelleas_niettestoppenbijhetshoppen-5-b3498c-original-1780040002.jpg.webp?itok=lYA1CHMn 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/677582-petercelleas_niettestoppenbijhetshoppen-5-b3498c-original-1780040002.jpg.webp?itok=0UpNtXuS 2x" media="all and (min-width: 960px) and (max-width: 1679.9px)" type="image/webp" width="575" height="360"/> <source srcset="/sites/default/files/styles/landscape_8_5_sm/public/media/images/677582-petercelleas_niettestoppenbijhetshoppen-5-b3498c-original-1780040002.jpg.webp?itok=xGjp0q43 1x, /sites/default/files/styles/landscape_8_5_sm_x2/public/media/images/677582-petercelleas_niettestoppenbijhetshoppen-5-b3498c-original-1780040002.jpg.webp?itok=O58iALc1 2x" media="all and (min-width: 768px) and (max-width: 959.9px)" type="image/webp" width="445" height="279"/> <source srcset="/sites/default/files/styles/landscape_8_5_xs/public/media/images/677582-petercelleas_niettestoppenbijhetshoppen-5-b3498c-original-1780040002.jpg.webp?itok=1-tUwSzl 1x, /sites/default/files/styles/landscape_8_5_xs_x2/public/media/images/677582-petercelleas_niettestoppenbijhetshoppen-5-b3498c-original-1780040002.jpg.webp?itok=-RM7kTbF 2x" media="all and (min-width: 576px) and (max-width: 767.9px)" type="image/webp" width="350" height="219"/> <source srcset="/sites/default/files/styles/landscape_8_5_m/public/media/images/677582-petercelleas_niettestoppenbijhetshoppen-5-b3498c-original-1780040002.jpg.webp?itok=lYA1CHMn 1x, /sites/default/files/styles/landscape_8_5_m_x2/public/media/images/677582-petercelleas_niettestoppenbijhetshoppen-5-b3498c-original-1780040002.jpg.webp?itok=0UpNtXuS 2x" media="all and (max-width: 575.9px)" type="image/webp" width="575" height="360"/> <img loading="lazy" width="1150" height="720" src="/sites/default/files/styles/landscape_8_5_m_x2/public/media/images/677582-petercelleas_niettestoppenbijhetshoppen-5-b3498c-original-1780040002.jpg.webp?itok=0UpNtXuS" alt="De nieuwe campagne op de Petercelle-as" title="De nieuwe campagne op de Petercelle-as" /> </picture> </div> </figure> </a> </li> <li class="image-gallery__show-more"> <div class="show-more__content"> <span class="show-more__total">4</span> <span>Show all photos <i class="icon-fullscreen-enter" aria-hidden="true"></i> </span> </div> </li> </ul> </div> </div> <div class="paragraph paragraph--type--text paragraph--view-mode--full"> <p>De campagne kwam tot stand in overleg met de lokale handelaars en maakt deel uit van de <a href="https://stad.gent/nl/puur-gent/ondersteuning-voor-handelaars/ondersteuning-bij-wegenwerken" target="_blank" rel="noopener noreferrer">TRAVAK-werking van PuurGent</a>, die ondernemers ondersteunt bij wegenwerken. Naast deze campagne blijft de Stad inzetten op duidelijke informatie via <a href="http://www.vlotnaargent.be/" target="_blank" rel="noopener noreferrer">www.vlotnaargent.be</a>. Ook kunnen ondernemers op de Petercelle-as elke weekdag terecht bij een infosteward voor gerichte ondersteuning. Tot slot is er de <a href="https://stad.gent/nl/puur-gent/ondersteuning-voor-handelaars/subsidie-handelsinitiatieven" target="_blank" rel="noopener noreferrer">subsidie handelsinitiatieven</a> voor ondernemers die de krachten bundelen.</p> </div> <div class="quote-wrapper"> <div class="quote"> <blockquote> <div class="content"> <p> Wegenwerken brengen uitdagingen met zich mee, maar dankzij deze campagne voelen we ons als ondernemer ondersteund. Het is belangrijk dat klanten, bezoekers en leveranciers weten dat alle handelaars op deze winkel- en horeca-as bereikbaar blijven en dat we hen met veel goesting ontvangen. </p> </div> <footer> Ingeborg Denis, uitbaatster restaurant Le Homard Rouge </footer> </blockquote> </div> </div> " news.
• 833002 page 833002 news.
• 833002 articleSection "Werken & ondernemen" news.